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SearchCap: Shopping campaigns, common SEO mistakes & a product search survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search...
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Nine considerations for movie-based SEO outreach campaigns
Alien invasions have had their costs calculated by finance companies. Fashion boutiques care about superhero costumes. Travel firms researched where films were made, and retailers know which gadgets...
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RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the...
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Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out....
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SEO and voice search-proof your shopping campaigns this holiday season to win...
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice...
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Google testing Campaign Groups to forecast & track goal targets across...
Track conversion, spend or CPA performance for a set of campaigns. The post Google testing Campaign Groups to forecast & track goal targets across multiple campaigns appeared first on Search Engine...
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How to use emojis in your marketing campaigns
Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest without using a long written description. The term...
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Here’s a script that copies AdWords extensions to all your campaigns
Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns. The post Here’s a script that copies AdWords extensions to all your...
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Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel. The post Bing Ads Editor now supports Shopping campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the...
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. The post Uncover hidden potential in your...
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